Hour® is a Vancouver-based brand founded by Dawoon Jung. She started it to provide affordable, high-quality Korean-style clothes. Bestie Market® was the first e-commerce store opened in 2018, and the brand has grown and improved since then. Hour® now offers affordable Korean-style apparel and accessories with a personal touch in each order. The brand's success is attributed to its quality and affordability, as well as its commitment to personal connections with customers.